When it comes to the mythical it-factor, New York's The Rassle by their own admission are “just rock and roll”. They understand that thousands of people have been there, done that. They're here to enjoy whatever the moment is right now, and it feels pretty damn great. Listen to The Rassle's first single, “Wild Ones” and you'll hear what they're talking about. It's a sound that's been done before. A little synthy, a little danceable. But by the time that kick drum chorus comes bellowing forward, it doesn't matter. You're bobbing your head like this is the first time you've heard indie rock before. It's fantastic.